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August 16, 2013

Sometimes More is Less – Web Design Trends

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We’re always keeping up with the latest trends in web design, and thought it would be appropriate to highlight a few of the biggest things we’re seeing as we peruse our clients’ sites as well as those in the rest of the interweb.

Clean and Simple
This is a trend that we particularly enjoy. Clean, simple sites like Chef’s Choice Catering illustrate a concept of not being too “busy” but still having plenty of room for information and photos, drawing the user’s eye to the important parts of the site. Spacing and colors are important as always, which leads us into our next point.

Bold Colors
We use a variety of colors in different web sites, of course depending on what the client wants. When possible, it is a great idea (and also a trend among web designers) to use bold colors to bring attention to a specific section of the site, adding to a clean look and feel. Even just a few years ago, not every company had a web site. Now, it’s quite common, but clients want their sites to stand out. As bolder colors have made their way into the marketplace more often, so too has the desire for a bolder look to client web sites. Standing out from the pack can definitely help your image, and it’s still a challenge to come up with something that isn’t loud, but does have a unique look and feel. We’re up for it!

Web Fonts
Another way to help sites stand out is the use of Web Fonts. This enables your site to use more than just the few standard fonts like Times New Roman and Arial that appear on tons of other sites, and really express the personality of the site and its message to your viewers. Giving your site personality can definitely come through in the style of text you are reading, whether you’re going for a fun, exciting, engaging look or a professional, on-point message.

Whatever your goals are, and however you want to get there, Atomic can help. We stay on top of trends like these so that you aren’t merely a follower, but a leader in whatever interest you choose to pursue through us. We hope you’ve enjoyed our spotlight on the latest trends in web design!

August 12, 2013

Next iPhone Coming in September?

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Apple is rumored to be unveiling its next release of the iPhone this coming September.

This launch would come at a vital time for Apple, which is still making a profit on the iPhone, but has seen its market share fall due to increased competition from the lower-priced Android devices.

Many analysts expects Apple to adopt a new tactic to cover the mid-range smartphone consumer. Generally speaking Apple has offered their 1 year old and 2 year old models for 100 and 200 dollars off their latest model respectively. However, some murmurings suggest that the company may also release a new and lower-cost model of the iPhone along with the update to the current iPhone 5.

As of now there is no confirmation of new features that wil be available for the next iPhone. Most likely the new model will have basic camera and processor improvements. Some rumors have also been hinting at a fingerprint sensor ever since Apple purchased the company Authentec last year. The new model will be running iOS7, which has been in beta testing since June. The iOS7 software includes a new design, better organization, and a total rehaul of the iPhone’s menus.

August 8, 2013

iPhone Losing Market Share to Android

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Google’s Android operating system is continuing its path to market dominance which is beginning to pose problems for competitors Apple and Blackberry.

New information from IDC indicates that Apple’s share of the global market has fallen to 13.2% in the second quarter. This figure is down from 16.6% from this this same period last year. IDC data also shows that handsets running the Android OS has jumped to 79.3% from 69.1%.

These numbers are very bad for ex-market leader, BlackBerry. Despite the release of several new devices and announcements, BlackBerry only holds 2.9% of the global market share.

Google’s latest strategy is to give the Android OS away for free to device makers and make up the money on associated advertising of these devices. Android is currently being run on industry giant Samsung, and recent deals with Lenovo, ZTE, and Huawei to run the Android OS has helped Google to grab a larger chunk of the market.

Google’s strategy of partnering with other mobile companies is really paying off for them. Apple keeps the iOS on devices solely made by them. If Apple wishes to remain competitive, they may need to change strategies.