Bing: No Plans To Boost Rank For HTTPS URLS

bing-webmasterVincent Wehren, the Lead Program Manager for Bing’s Webmaster Tools has recently announced there will be no boost in Bing rankings for companies that switch to the more secure HTTPS urls.

This strategy goes against their rival Google’s decision in regards to the issue. It was announced in August that Google would be giving websites a minor ranking increase as an incentive for switching over to HTTPS.

Bing however feels that this element should not be a ranking factor and would prefer to “give searchers content they want.”