Google’s Not Provided Reaches 49% and Higher Across Niches

BrightEdge has posted a report showing that 49% of the queries done for the 8400 brands they track, returns Google’s ‘Not Provided’ result. This figure is the average across the brands, with the technology field having a higher percentage. BrightEdge stated that, “56% of traffic to computer, electronics, software and technology sites is coming from Google secure search.” The lower end of the spectrum is in the entertainment and consumer niches which returns ‘Not Provided’ around 46% of the time.

Google’s ‘Not Provided’ result is still an area of soreness for web marketers who miss out on this valuable information.