Google continues in their efforts to remove unnatural linking strategies from the web. The link network Ghost Rank 2.0 is the latest casualty to the search engine’s penalties.
Matt Cutts, head of Google’s search spam team, was recently tweeting vague ghost themed puns on his Twitter account. “Thinking of ghost-related puns for a spam network.” and “They try to look super natural, but using them will dampen your spirits.” Pretty witty tweets to reference the network’s name of Ghost Rank.
Shortly after these tweets came a series of complaints from a variety of webmasters stating they had been penalized.It appears that Google has targeted Ghost Rank and other link networks, and has put a penalty on any links within those networks. Clients using these services have, or can expect to see a drop in rankings in the near future.
These tactics are part of Google’s ongoing efforts to combat paid link spam.